Design & Layout Showcase

Leading a team of designers from conception for each campaign promotion, and executing + art directing the key visuals with different design methods based on its objective. To create clear, eye-catching, storytelling advertising assets that generate sales and drive brand awareness. (Selected works / Collaborated with copywriters)

Product focused social content

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SPF Model layout

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Black Friday Campaign Key Visual

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Lip-focused editorial layout

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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Lip Sleeping Mask campaign direction - model focused

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Laneige’s New Branding Editorial Layout

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Social content

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Campaign teaser promotion layout

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Promotional Social Cotent

Celebrity collaborations / Supergoop x Minions Campaign key visual

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New Products Free shipping


New Products Launch Teaser


Product Reviews layout


Editorial Layout



SPF Products Sale

Halloween Theme

Editorial Layout

Single’s Day Campaign key look

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SPF focused promotion content

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Editorial Layout Product Review Focused

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Cyber Monday Campaign Key Visual

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Valentine’s Day promotion layout

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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Water Bank campaign direction - model focused

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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Lip Sleeping Mask campaign direction - product focused

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Laneige’s new Editorial Layout x Video incorporate

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Celebrity collaborations / Laneige x BTS Campaign key visual

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Social Content Layout

Editorial Layout

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Celebrity collaborations / Supergoop x Minions Campaign

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Friends & Family campaign layout

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Mystery Box Promotion


Editorial Layout

Model focused social content

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Laneige’s new Editorial Layout

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Friends & Family sale Layout

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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Lip Sleeping Mask campaign direction - Claims focused

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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Lip Sleeping Mask campaign direction - product focused

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Friends & Family Campaign Key Visual

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Celebrity collaborations / Supergoop x Minions Campaign

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Editorial Layout


Valentine's day Theme


Editorial Layout

Product Focus Layout

Friends & Family

Hot Summer Sale Concept


Product Focus Layout


Summer Theme