Design & Layout Showcase
Leading a team of designers from conception for each campaign promotion, and executing + art directing the key visuals with different design methods based on its objective. To create clear, eye-catching, storytelling advertising assets that generate sales and drive brand awareness. (Selected works / Collaborated with copywriters)
Product focused social content
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SPF Model layout
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Black Friday Campaign Key Visual
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Lip-focused editorial layout
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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Lip Sleeping Mask campaign direction - model focused
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Laneige’s New Branding Editorial Layout
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Social content
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Campaign teaser promotion layout
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Promotional Social Cotent
Celebrity collaborations / Supergoop x Minions Campaign key visual
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New Products Free shipping
New Products Launch Teaser
Product Reviews layout
Editorial Layout
SPF Products Sale
Halloween Theme
Editorial Layout
Single’s Day Campaign key look
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SPF focused promotion content
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Editorial Layout Product Review Focused
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Cyber Monday Campaign Key Visual
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Valentine’s Day promotion layout
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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Water Bank campaign direction - model focused
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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Lip Sleeping Mask campaign direction - product focused
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Laneige’s new Editorial Layout x Video incorporate
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Celebrity collaborations / Laneige x BTS Campaign key visual
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Social Content Layout
Editorial Layout
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Celebrity collaborations / Supergoop x Minions Campaign
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Friends & Family campaign layout
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Mystery Box Promotion
Editorial Layout
Model focused social content
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Laneige’s new Editorial Layout
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Friends & Family sale Layout
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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Lip Sleeping Mask campaign direction - Claims focused
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Laneige Rebranding & Created Glass effect box as the brand’s key visual elements / Lip Sleeping Mask campaign direction - product focused
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Friends & Family Campaign Key Visual
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Celebrity collaborations / Supergoop x Minions Campaign
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Editorial Layout
Valentine's day Theme
Editorial Layout
Product Focus Layout
Friends & Family
Hot Summer Sale Concept
Product Focus Layout
Summer Theme