SOCIAL & VIDEO
Beauty content built for the feed: platform-native ideas that still look like the brand. From concept to set to edit, for BUXOM and LANEIGE, plus my own self-shot experiments.
Social Campaigns
Buxom Plump Shot: Finishes
Turned campaign stills into a finish-by-finish motion series. Concept & motion design · BUXOM
Laneige Sunscreen
Shows the sunscreen going on with no white cast, then the glow that lasts. Art direction & social capture direction · LANEIGE
Laneige Valentine’s Duo: Product
A product-focused, fun and sensorial edit: chocolate drips, fondue and fruit to launch the Valentine’s kit. Social campaign art direction · LANEIGE
Laneige Valentine’s Duo: On Model
Models play with the duo together among flowers, setting the Valentine’s mood and showing the finish on lips. Social campaign art direction · LANEIGE
LANEIGE Social System
I designed LANEIGE’s new digital brand system, including a template for every social-first post type: ingredient, claim, routine, comparison and more. The brand still uses it today.
Motion for Paid & Site(4)
Short loops built for PDPs, retail partner banners and paid social, where the product has to read in under three seconds.
On Set
Buxom Lip Oil
Art direction & social capture direction · BUXOM
Buxom x Homemadeish
On-set art direction & brand consistency · BUXOM · Video by the BUXOM Social team
Buxom Dolly Birthday
Art direction & social capture direction · BUXOM
Buxom Plump Shot
Art direction & social capture direction · BUXOM · Video by the BUXOM Social team
Lab
Wrapped in Cusco
Concept, shoot & edit on iPhone
$0 Gallery Wall
Concept, DIY, shoot & edit on iPhone
It’s Not the Place, It’s Them
Concept, shoot & edit on iPhone
Motion Archive(9)
Motion and type experiments from 2018: logo animation, kinetic type and small loops. Where the craft started.
