Hand pulling the Maximist wand from the tube

bareMinerals
Maximist
Mascara

(01)

bareMinerals digital launch
Creative & art direction

Maximist MMS animation
(02)

Led digital creative direction for the Maximist mascara and liquid eyeliner launch, carrying one bold, clean look from the campaign film to the homepage, CRM and social.

Ultimate lash drama, powered by conscious vegan ingredients.

MAX bold. MAX clean.
MAX conscious.

Campaign
Film

Hero film for site, paid and social.

(03)

Website

Homepage hero, collection banner, carousel and content tiles.

(04)
Homepage hero
Homepage hero
Homepage
Homepage · scroll ↓
Content tile
Content tile
Content tile
Content tile
Carousel banner
Carousel banner
Collection banner
Collection banner

CRM

Launch and sustainability emails and an animated email banner.

(05)
Launch email
Launch email · scroll ↓
Sustainability email
Sustainability email · scroll ↓
Email banner
Email banner

Deliverables

Role:Creative & art direction
Scope:Digital launch, campaign execution
Website:Homepage hero, collection banner, carousel, content tiles
CRM:Launch and sustainability emails, MMS
Motion:Animated hero, banners and MMS
(06)

Launched across site,
CRM and social