LANEIGE Value Set Photography
Creative Direction | On-set Art Direction | Campaign Photography | Digital Campaign
Valentine’s Day Value Set, Sweet Night Set, Social, Ecomm, Paid Media
Developed seasonal value set photography for Laneige, building distinct visual worlds for limited edition sets. Led creative and on-set art direction to capture sensorial, ingredient driven imagery that could flex across web, social, and paid media while staying true to Laneige’s bright, playful brand language.
VALENTIN’S DAY SET
Created a chocolate dipped world for the Valentine’s Day value set, pairing intimate smile crops with sculpted chocolate forms and pink product staging. Led on-set direction across model and still life photography to keep product, shade story, and ingredients clear within rich, indulgent compositions. Designed the image set to work modularly across site, social, and paid placements.
LANEIGE
VALENTIN’S DAY LIP MASK SET
Year
2023
SWEET NIGHT SET
Developed a dreamy, night swim inspired visual system for the Sweet Night sets, using gradients, reflections, and floating props to communicate hydration and overnight care. Art directed still life compositions to highlight key hero products while keeping the overall grid adaptable for banners, PDP assets, and social formats.
LANEIGE
SWEET NIGHT SET
Year
2023
PAID MEDIA
Adapted hero photography into paid social units, refining crops, type hierarchy, and color balance for feed and Stories. Tested variations on offer callouts and product emphasis while preserving the softness and glow of the original imagery.
