BUXOM Plump Shot Shade Extension Campaign
Creative Direction | Shade Storytelling | Photoshoot Direction
Moodboard + KV Development + Model Portraits + Product and Texture Stills
Evolved Buxom Plump Shot into a new shade story built around molten bronze, jewelry details, and high shine texture. Led concept development from moodboard through shoot direction, shaping a warm, faceted world that makes the new shades feel rich and dimensional. Delivered a cohesive set of hero images, model portraits, and texture stills that can flex across digital and retail channels.
CREATIVE DIRECTION
HERO KV