BUXOM
Plump Shot
Shade
Extension
(01)
Heiress shade story
Creative & shoot direction
(02)
A new shade story for BUXOM Plump Shot, built around molten bronze, jewelry details and high-shine texture.
Led the concept from moodboard through shoot direction, shaping a warm, faceted world that makes the new shades feel rich and dimensional.
Molten bronze. Jewelry details.
High shine.
Moodboard
The creative direction that set the world before the shoot: gold and gems, glossy lips, warm skin and bronze texture.
(03)
Creative direction board
Texture
& Social
Texture stills and portraits built to flex across feed, PDP and retail.
(04)
Instagram post · carousel
Instagram post · carousel
Shimmer swatches · still
Deliverables
Role:Creative direction, shoot direction
Scope:Shade extension campaign
Concept:Moodboard, key visual development
Shot:Model portraits, product & texture stills
Usage:Digital and retail channels
(05)
Built to flex across
digital and retail
