ROLES & RESPONSIBILITIES
PRE AND POST PRODUCTION
Developed visual references and shot direction from pre-production through post, ensuring brand-aligned final assets.
ON-SET ART DIRECTION
Led on-set art direction for product and model photography, ensuring cohesive, brand-aligned imagery.
DIGITAL CAMPAIGN
Developed digital-first campaign assets in partnership with marketing, informed by performance data and A/B testing.
MOODBOARD
Creative direction focused on expressing the product’s immediate plumping effect and high-shine payoff through bold color, fluid textures, and playful composition.
Final imagery translated the moodboard into a cohesive visual system across product still life and model photography.
WEBSITE
HOMEPAGE HERO
CLP PAGE
HOMEPAGE
AMAZON A+ PAGE
CRM
LAUNCH
SHADE
CLAIM
MMS
CROSS SELLING
TUTORIAL
BANNER
PAID MEDIA
PDP
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New List Item
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CLAIM
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INGREDIENT
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APPLICATOR
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SHADE MACROS
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SHADE MACROS
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BEFORE & AFTER
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BEFORE & AFTER
