BUXOM Full-On Lip Oil Launch

Creative Direction | 360° Launch | Cross-Functional

KV + Web + PDP + CRM + Paid + Retailer Assets

Led end-to-end digital art direction for the Full-On Lip Oil launch, defining a bold, product-first visual language to communicate shine, texture, and immediate payoff. Developed a cohesive campaign system across channel touchpoints, balancing premium craft with scalable execution and performance-informed iteration.

CREATIVE DIRECTION

Creative direction focused on expressing the product’s immediate plumping effect and high-shine payoff through bold color, fluid textures, and playful composition.

HERO KV

WEBSITE

HOMEPAGE HERO

CLP PAGE

HOMEPAGE

AMAZON A+ PAGE

PDD

Drove concept and layout for high-converting PDP and paid formats, tuned for mobile-first and TikTok-era attention spans.

  • New List Item

  • CLAIM

  • INGREDIENT

  • APPLICATOR

  • SHADE MACROS

  • SHADE MACROS

  • BEFORE & AFTER

  • BEFORE & AFTER

CRM

LAUNCH

SHADE

CLAIM

MMS

CROSS SELLING

TUTORIAL

BANNER

PAID MEDIA

CAMPAIGN VIDEO

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LANEIGE DIGITAL BRAND REDESIGN