LANEIGE VALUE SET PHOTOGRAPHY
Campaign photography for seasonal value sets supporting e-commerce, paid media, and retail. Visual direction focused on elevated, product-driven gifting moments.
VALENTIN’S DAY SET
ROLES & RESPONSIBILITIES
Art Direction | Digital Campaign
Led art direction and still-life photography for Valentine’s Day value sets, focusing on playful composition, prop styling, and color to highlight product benefits.
LANEIGE
VALENTIN’S DAY LIP MASK SET
Year
2023
SWEET NIGHT SET
ROLES & RESPONSIBILITIES
Art Direction | Product Photography
Directed visual storytelling for the Sweet Night value set, emphasizing calming textures, color harmony, and a sensorial nighttime mood. Created cohesive imagery across still life and environmental setups to support brand storytelling and retail presentation.
LANEIGE
SWEET NIGHT SET
Year
2023
PAID MEDIA
Selected paid media assets developed from campaign photography, adapted for digital placements across social and retail platforms.
