ROLES & RESPONSIBILITIES
PRE AND PPOST PRODUCTION
Developed visual references and shot direction ahead of production, and partnered through post-production to ensure final imagery aligned with campaign intent and brand standards.
ON-SET ART DIRECTION
Led creative direction during the photoshoot, guiding pose, expression, styling balance, and visual consistency across models.
MOODBOARD
This project extended a best-selling lip oil into a range of warm metallic neutral shades. The moodboard explored bronze, champagne, and rose-gold tones inspired by fine jewelry, golden-hour light, and dimensional shine.
Final imagery translated the moodboard into a cohesive visual system across product still life and model photography.
