Model wearing deep shade foundation, after

bareMinerals
Shade
Accuracy

12 shades · fair to deep

(01)

Original Foundation
Before & after image system

Model before foundation
Same model after foundation

Before

After

(02)

Calibrated skin tone.
Real skin texture.

12 Shades,
One Standard

On-set and retouching direction for the Original Foundation shade range. Every pair was calibrated for lighting, skin tone balance and color accuracy, while keeping real skin texture.

The result is one repeatable standard for complexion imagery across PDP, retailer sites and education.

(03)
Shade 1 of 12, before and after
Shade 2 of 12, before and after
Shade 3 of 12, before and after
Shade 4 of 12, before and after
Shade 5 of 12, before and after
Shade 6 of 12, before and after
Shade 7 of 12, before and after
Shade 8 of 12, before and after
Shade 9 of 12, before and after
Shade 10 of 12, before and after
Shade 11 of 12, before and after
Shade 12 of 12, before and after

Deliverables

Role:On-set art direction, retouching direction
Scope:Before & after image system
Range:12 shades, fair to deep
Usage:PDP, retailer sites, education
(04)

One standard for
high-volume ecommerce

Model wearing fair shade foundation, after