Social(11)
Beauty content built for the feed: platform-native ideas that still look like the brand. From concept to set to edit, for BUXOM and LANEIGE, plus my own self-shot experiments.
Campaigns(4)
Platform-native ideas that still look like the brand: product, texture and model content made for the feed.
Plump Shot: Finishes
Campaign stills turned into a finish-by-finish motion series.
Concept & motion design · BUXOM
LANEIGE Sunscreen
No white cast, then the glow that lasts.
Art & capture direction · LANEIGE
Valentine’s Duo: Product
Chocolate drips, fondue and fruit.
Social campaign AD · LANEIGE
Valentine’s Duo: On Model
The duo at play among flowers.
Social campaign AD · LANEIGE
On Set(4)
Directing social capture on set, so the brand still reads in a phone-shot reel.
BUXOM Lip Oil
Art & capture direction · BUXOM
BUXOM × Homemadeish
On-set AD · video by BUXOM Social · BUXOM
BUXOM Dolly Birthday
Art & capture direction · BUXOM
BUXOM Plump Shot
Art & capture direction · video by BUXOM Social · BUXOM
Lab(3)
My own experiments: idea, shoot and edit, all on an iPhone.
Wrapped in Cusco
Concept, shoot & edit
$0 Gallery Wall
Concept, DIY, shoot & edit
It’s Not the Place, It’s Them
Concept, shoot & edit
Motion Archive(10)
Logo animation, kinetic type and small loops, from early experiments to email motion.
(08)WatermelonEmail motion
(10)Birthday CupcakeEmail motion