BUXOM
Model &
Product
Photo
(01)
Lash Mascara · Liquid Matte
Creative & on-set direction
(02)
Two BUXOM campaign shoots: the Lash Mascara re-promotion and the Full-On Liquid Matte lipstick launch.
Led concepting, shot lists and on-set direction for hero product, model and motion assets, built to flex across site, PDP, social, retail and video.
Product KVs. Model KVs.
Detail crops. Motion.
Lash
Mascara
A cool lavender world for the re-promotion: sculpted light, the brush as hero, and the full product family.
(03)
Eye family · stylized
Full size & mini
Texture · formula swirl
Full-On
Liquid
Matte
Deep red and molten texture for the launch: the full shade lineup, every shade as a swatch, and the ingredient story.
(04)
Shade lineup · hero
Six shades · texture
Social
The same shoots, cut for the feed: carousels and launch posts on BUXOM Instagram.
(05)
Lash · carousel
Lash · carousel
Lash · carousel
Matte · launch
Matte · ingredients
Matte · launch
Deliverables
Role:Creative direction, on-set direction
Scope:Lash Mascara re-promotion, Liquid Matte launch
Concept:Shot lists, set & light direction
Shot:Product KVs, model KVs, detail crops, motion
Usage:Site, PDP, social, retail, video
(06)
Built to flex across
digital and retail
