LANEIGE
Seasonal
Sets
(01)
Valentine's Day & Sweet Night sets
Creative & on-set art direction
(02)
Seasonal value set photography for LANEIGE. Each limited edition set got its own visual world, built on set from props, light and color.
Shot to flex across site, social and paid media, while staying true to LANEIGE's bright, playful brand language.
Two sets.
Two visual worlds.
Valentine's
Day Set
A chocolate-dipped world: sculpted chocolate, fresh berries and pink product staging, with the shade story kept clear.
(03)
Berry & chocolate · still life
Berries 'n Choco Kisses · motion
Sweet Night
Set
A dreamy, night-swim world: gradients, reflections and floating product to say hydration and overnight care.
(04)
Midnight to Morning set
Set on water
Floating masks
Deliverables
Role:Creative & on-set art direction
Scope:Seasonal value set photography
Sets:Valentine's Day Lip Mask Set, Sweet Night Set
Shot:Still life & product, motion
Usage:Site, social, paid media
(05)
Built for site,
social and paid media
