BUXOM
Plump Shot
Campaign
Repromote
360° campaign
Creative direction
Reintroduced the Plump Shot line with a bold, hyper-feminine visual system rooted in BUXOM's signature attitude.
Led concept development, shoot direction and storytelling to hero the plumping benefit and high-shine payoff, then carried it across ecommerce, CRM, retail, paid social and video.
Glossy. Saturated.
Visibly fuller.
Creative
Direction
Glossy texture, saturated color and soft gradients to sell the plumping effect: dimensional shine, fluid motion and close-up detail.
Campaign
Film
The hero film for the repromote, cut for site, social and retail screens.
Key
Visuals
Product hero shots for every finish, from the full family to single-shade stories.
Stories
& Paid
Mobile-first 9:16 for stories and paid social. Motion first, built to carry through to PDP.
PDP
Product page imagery: shade macros, before and after, ingredients and the full family.
CRM
Emails, banners and MMS for every phase: launch, claim, shade, cross-sell and tutorial.
Website
Homepage takeover, category page and Amazon A+ content.
Deliverables
Seasonal and
evergreen phases
