ON-SET ART DIRECTION
Led on-set art direction for product and model photography, guiding composition and lighting for cohesive, brand-aligned visuals.
ROLES & RESPONSIBILITIES
PRE AND POST PRODUCTION
Developed visual references and shot direction from pre-post production.
DiGITAL CAMPAIGN Partnered with marketing to launch and optimize digital assets using performance data and A/B testing.
MOODBOARD
Creative direction focused on enhancing the product’s plumping effect through glossy textures, saturated color, and soft gradients. Visual references emphasized dimensional shine, fluid motion, and close-up detail to reinforce a hydrated, fuller-lip result.
Final imagery translated the concept into a cohesive visual system across product and model photography.
WEBSITE
HOMEPAGE HERO
CLP PAGE
AMAZON A+ PAGE
HOMEPAGE
CRM
MMS
CLAIM
LAUNCH
SHADE
CROSS SELLING
TUTORIAL
BANNER
PAID MEDIA
PDP
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CLINICAL
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BEFORE & AFTER
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CLAIM
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INGREDIENT
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SHADE MACROS
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SHADE MACROS
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FINISH
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CROSS SELLING
