LAMEIGE DIGITAL BRAND SYSTEM REDESIGN

Led the redesign of Laneige’s digital brand system, creating a cohesive visual framework across product, content, and paid media while establishing clearer hierarchy, consistency, and scalability.

Digital Brand System Framework

Developed a refreshed digital brand system to modernize Laneige’s visual language while maintaining brand equity. The system introduced clearer hierarchy, refined typography, and a more cohesive color strategy designed to scale across digital touchpoints.

Brand System Transformation

Before-and-after examples demonstrate the application of the new brand system, highlighting improved clarity, consistency, and visual impact across product storytelling and campaign layouts.

NEW SYSTEM

NEW SYSTEM

NEW SYSTEM

Design System Applied Across Product Categories

Design System Applied Across Collections

  • INGREDIENT

  • CLAIM

  • CLAIM

  • COMPASSION

  • PM ROUTINE

  • AM ROUTINE

  • REFILL

  • PACKAGE

  • INGREDIENT

  • ROUTINE

  • CLAIM

  • ROUTINE

  • ROUTINE

  • CLAIM

  • PCAKAGE

  • RESULT

  • HOW TO

Design System Applied to Paid Media

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