Yuhan Ye

I’m Yuhan, an art director in New York. Beauty is a feeling before it’s a product, and for nine years I’ve built the brand systems that keep that feeling consistent, from a Times Square billboard to a six-second story. Most recently for BUXOM, Clinique and LANEIGE.

Selected Work

LANEIGE Digital Brand System

BUXOM Full-On Lip Oil Launch

BUXOM Plump Shot Shade Extension

bareMinerals Mascara Digital Campaign

Social-First Work

Buxom Plump Shot: Finishes

Laneige Sunscreen

Laneige Valentine’s Duo: Product

Laneige Valentine’s Duo: On Model