BUXOM Plump Shot Campaign Repromote

Reintroduced the Plump Shot line with a bold, hyper-feminine visual system rooted in Buxom’s signature attitude. Led concept development, shoot direction, and storytelling strategy to hero the plumping benefits and high-shine payoff. Delivered a full-funnel campaign ecosystem spanning ecommerce, CRM, retail display, paid social, and video across seasonal and evergreen phases.

Creative Direction

Creative direction focused on enhancing the product’s plumping effect through glossy textures, saturated color, and soft gradients. Visual references emphasized dimensional shine, fluid motion, and close-up detail to reinforce a hydrated, fuller-lip result.